3/19/2013

Fuse Celebrates 8th Birthday

Thanks to everyone who helped us celebrate Fuse's 8th Birthday on March 14th. 

Over 100 attendees celebrated,
31 gifts donated,
5 cakes provided,
And 3 cake winners named. 

Join me in congratulating the following local bakers for their outstanding, and tasty, creations:

BEST TASTING: How Sweet It Is Cakes

 MOST CREATIVE: The Exchange Deli & Bakery


PEOPLE'S CHOICE: Cake Occasions



Chris Brabeck is the Communications Coordinator for the Duluth Area Chamber of Commerce. Stay current in all Chamber communications via Facebook   |   Twitter   |   LinkedIn   |   Website

2/22/2013

Reach the Millennial Demographic

Companies around the world are putting their effort, and money, into learning how to best reach their future lifeblood - the Millennial Generation.  For a demographic that's grown up surrounded by technology and social media, traditional methods may fall flat.  Struggling to stay relevant to this demographic and to quickly adapt to new, ever-changing marketing trends, companies are searching for the best opportunities.  Enter Fuse Duluth.

As the Twin Ports' premier organization for young professionals, Fuse consistently reaches the 20-to-40 year old crowd through our events and communications.  Many high-visibility, low-cost opportunities exist within Fuse to reach this lucrative demographic.

Possibilities include:
  • Advertisements in our Fuse Flash e-newsletter, sent to over 1,400 recipients
  • Banner advertisements featured on our new website
  • Event and corporate sponsorships
    • Yield numerous forms of promotion through Fuse Duluth website, social media, Duluth Chamber event page, Fuse Flash e-newsletter, Chamber Week at a Glance email, and presence at a sponsored event
Align yourself with a valued community program while making a local impact. 

1/30/2013

Clutter Check!

Simplifying is more than learning to say “no”.  Many of us want to say yes to all those things that will advance our relationships, launch our careers, and complete our lives.   A few weeks back, I wasn’t even living by the standard of taking it one day at time.  I felt the need to break it down even further and decided six hours would work for me.  The tiny little cracks in my life seemed to be changing into full on ravines.  And then, it happened.  I heard from Chick-fil-A, the corporate sponsor for the Leadership Simulcast.  This year’s topic - SIMPLY LEAD.  And the first lesson – simplify your life.

I like the sounds of that and you should too.

What in the world is a simulcast you ask?  Visit the Leadercast website to check-it out. The Leadercast began with one innovative leader and a simple vision.  That leader is
John Maxwell.

Now, the simulcast is celebrating 13 years and an audience of 125,000+ people will tap into this day of leadership training May 10th, 2013.  The event is broadcast live from Atlanta to communities across the globe – 25 countries to be exact.  You don’t need to travel far.  We host the event at the Gospel Tabernacle – a space that meets our needs in terms of being comfy as well as having the necessary technology needs.    Whether leading a group of 100 or working hard to simplify your life, you will not want to miss this day. 
Check it out and register today.

Join your Chamber staff and don’t forget to call me with questions.

1/09/2013

Conversation vs. Connection

In October 2012, Facebook hit a new milestone – 1 billion users.  Most people recognize the powerful potential inherent in the ability of social networking sites to connect people on this unprecedented scale.   An insightful op-ed featured in the New York Times, however, captured an entirely different perspective.  In her article titled “The Flight From Conversation”, Sherry Turkle reached a startling conclusion: “we have sacrificed conversation for mere connection.”

My discovery of this article was not by accident.  I’d just had my cellphone stolen and found myself struggling to navigate the world without it.  I felt utterly disconnected and realized just how truly dependent I’d become upon the little device.  I no longer had the convenience of texting, or the limitless connections provided by social media sites constantly at my fingertips.  I was intrigued by my reaction and so began researching this phenomenon.

One study conducted by the social discovery site Badoo reported that nearly 40% of Americans now spend more time socializing via the Internet than they do in real life.  It was no wonder I felt disconnected!  The implications of that statistic are immense; especially great for my generation of “millennials” who have grown up alongside the development of these technologies.  Small surprise we’ve been dubbed “the always-connected generation”.

This label and what it implies led Turkel to the conclusions highlighted in her article.  She suggests that while we’re able to create an unparalleled capacity of connections, those relationships tend be much shallower than those established in the real world.  We have high accessibility to so many people, but technology allows us to keep them at a comfortable distance.  We’re choosing breadth over depth and a virtual world over the real world.

The consequence of socializing primarily online is the potential loss of face-to-face to communication skills, a skillset critical for future success.  Behaviors of the millennial generation are often viewed as anti-social – preoccupations with cell phones, wearing earphones while working, and avoiding eye contact during conversation.  The ability to engage in conversation and appear confident in social situations is vital when trying to impress a client, colleague, or superior.

It’s not surprising that a reliance on virtual world communications could lead to a deficiency in real world abilities.  Just like texting while maintaining eye contact with the person across from you requires practice, so too does face-to-face communication.  Luckily, Fuse and the Chamber provide ample opportunities to practice this by hosting frequent networking events.  With the mission of “connecting young people to strengthen our community,” Fuse seeks to assist in the development of real-world social networks.  Register for an event today and make the commitment to develop your skills.

While there, remember to refrain from using your cellphone as a crutch.  The purpose of attending is to network with the people who are actually there.  Focus on making fewer connections, but make them on a more meaningful level.  An important point Turkle makes regarding the difficultly of transitioning from online to offline communications is that within our online communications, we have the ability to edit.  Communications online aren’t instantaneous and allow ample time to formulate an appropriate response.  In real life situations, you need to be able to think and respond quickly and you do not have the luxury of backspacing away an inadequate response.

The three weeks I went without a cellphone lent me a new perspective.  Use technology as it was intended – to enhance your life, not to dominate it.  We all live in our own little bubbles, constantly staring down at our cell phones communicating with someone located miles away rather than looking up and engaging in conversation with the person actually there.  To all my fellow Millennials reading this, don’t grant validity to the prevalent stereotypes we often face.  Avert your eyes from your mobile device and join us in the real world.  There’s much to see.

10/29/2012

The Value of Cross-Generational Integration

Fuse Duluth takes pride in offering an organization focused on inclusivity.  Our target demographic is intentionally expansive and reaches individuals ages 20 – 40 years old. As such, the Fuse population is comprised of two generations – the Millennials and Generation X.  The integration via Fuse Duluth of these individuals, each of which are at very different places in their professional lives, is beneficial to both demographics as well as the entire Duluth business community.

 Individuals born between the years of 1965 and 1980 comprise Generation X.  Most of these individuals are now well integrated into the workforce.  They have been working for several years, and many are now well-established in their careers.  The Millennials on the other hand, born after 1980, are new to the world of work.  Not surprisingly, the characteristics of this generation are not as well understood.

What DO we know about the Millennial Generation?  Is it that they like to sleep late, are addicted to technology, and regard professionalism lackadaisically?  Fortunately, the Pew Research Center conducted a study called “MILLENNIALS: A Portrait of Generation Next” (pewsocialtrends.org) in pursuit of some definitive answers.  Data from the study paints a portrait of the Millennial Generation as “confident, self-expressive, liberal, upbeat and open to change.” Broadly, they tend to be less rigid about their work life, and crave flexibility in their lifestyle. 

It’s not hard to see how these traits within the workplace can be easily misconstrued.  The generation preceding GenX and the Millenials have had a very different workplace mindset.  For these previous generations there is a stricter, more rigid, regard for professionalism and the “work ethic”.  Conversely in their desire to seek flexibility, a Millennial may adopt a work schedule more conducive to their times of productivity – arriving later but frequently remaining late to burn the midnight oil.  While these divergent approaches can sometimes cause workplace tension, they can also be value-added for the attentive employer.  Those joining the workforce prior to the Millenials can benefit from their fresh approach and added energy, while a smart younger professional will take advantage of the opportunity to learn from the experience of older generations. 

Of course, what is true of one person within a generation may be completely false for another.  A shared experience of formative, defining cultural events leads us to exude similarities within our dispositions, creating a tone specific to that generation. But we must recognize that just as many complexities exist within one generation as exist between separate generations.

I’ve heard it said of a successful Millennial who seemingly does not fit the negative stereotypical characteristics of the generation – “But you’re the exception.”  The reality, of course is that as unique individuals we are ALL exceptions.  People within a generational category are not indistinguishable, but rather contribute a multitude of different perspectives.  When effectively harnessed, this enables us to fight stagnation and foster innovationAs writer and activist Gloria Steinem said, “We need to remember across generations that there is as much to learn as there is to teach.”